CEOs: What to Say to Your Board in Tough Times


Yosh Communications mortgage public relations & marketing

You may be an ace at the art of the positive spin, but according to a recent TechCrunch article, that may not be the best approach when dealing with investors.

Picture this. You have a meeting with the Board, your cashflow is down to six months, and sales projections are down.

How do you handle telling your investors?

a. Sugar coat the situation like a jelly doughnut

b. Get in the weeds and give 'em the gory details

c. Blame the guy whose fault it really is

According to a TechCrunch article entitled "How to communicate with your board in tough times," openness and transparency are key.

Not a huge surprise there, but the article is still worth a read because the author, Roger Lee of Battery Ventures, a venture capital and private equity firm, gives tips on what else you should do if you're ever called upon to have this difficult conversation.

PR and marketing is about a lot more that just media coverage and external messaging. To learn more about how the right communication can impact your investor and partner relations, contact Jeri today.

#communication #CEO #personalbranding

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